What is Google Analytics?

Managing User Permissions:

1. Sign in to Google Analytics:
   • Go to the Google Analytics website (analytics.google.com) and sign in with your Google account credentials.
2. Navigate to the Admin Section:
   • Once signed in, you’ll land on the “Home” screen. Click on the “Admin” option located in the lower-left corner of the page. This will take you to the Admin section.
3. Select the Account, Property, or View:
   • In the Admin section, you’ll see three columns: Account, Property, and View. Select the level at which you want to manage permissions (Account, Property, or View) by clicking on the appropriate option in the dropdown menu under each column.
4. Choose User Management:
   • After selecting the desired level (Account, Property, or View), look for the “User Management” option in the column for that level. Click on it.
5. Add New User:
   • To add a new user, click on the “+” icon or the “Add” button, typically located at the top of the User Management page.
6. Enter User Details:
   • A dialog box will appear where you can enter the email address of the user you want to add.
   • You can also specify the permissions you want to grant to the user. There are four types of permissions:
     • Manage Users: This permission allows the user to manage account users (add/remove users, assign permissions).
     • Edit: Users with this permission can edit settings, create and modify goals, and create/edit annotations.
     • Collaborate: Users with this permission can create and share personal assets (dashboards, segments, etc.) and collaborate on shared assets.
     • Read & Analyze: This is a view-only permission. Users with this permission can view reports and configurations but cannot make any changes.
   • Optionally, you can also notify the user by email about the access granted to them.
7. Save Changes:
   • After entering the user details and selecting the appropriate permissions, click on the “Add” or “Save” button to save the changes.
8. Review and Modify Existing Users:
   • Below the option to add new users, you’ll see a list of existing users and their permissions.
   • You can edit or delete existing users by clicking on the respective options next to each user entry.
   • To edit permissions for an existing user, click on their email address, adjust the permissions as needed, and then save the changes.
9. Verify Changes:
   • Once you’ve added or modified user permissions, it’s a good practice to verify that the changes have taken effect. You can do this by logging in with the user account you’ve modified and checking if they have the expected level of access.