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Shopify SEO Expert
Shopify SEO Expert for Your E-commerce Needs
In today’s digital era, e-commerce is more than just a trend—it’s an evolution in how we shop, conduct business, and engage with brands. With its prolific online market, the UK is at the forefront of this transformation. Yet, how does one ensure their online store stands out amidst this bustling digital marketplace? Enter the Shopify SEO expert.
The Role of a Shopify SEO Expert
A Shopify SEO expert isn’t just about keywords and backlinks. It’s about crafting a tailored strategy that aligns with your brand, audience, and product offerings. Key responsibilities include:
- Strategic Planning: Identifying the right keywords, creating content strategies, and understanding the specific nuances of Shopify’s platform to ensure optimal website performance.
- Technical Optimisation: Delving into the backend of Shopify stores to enhance site speed, improve user experience, and ensure the site is mobile-responsive.
- Brand Narrative: Crafting a compelling brand story that resonates with the target audience and is SEO-friendly, ensuring higher visibility on search engines.
What are the Benefits of Our Shopify SEO Services?
The Full Benefits
Increased Organic Traffic and Higher Conversion Rates
- A Steady Flow of Quality Traffic: With the correct SEO strategies, your store will witness a consistent influx of potential customers actively looking for the products you offer, thus increasing the chances of conversion.
- Targeted Keyword Strategy: Utilising a fine-tuned keyword strategy ensures that your products are seen by the right people, significantly improving conversion rates.
SEO experts tap into organic searches, a massive reservoir of potential customers. The ability to naturally attract consumers without paid advertising not only saves costs but often brings in a more engaged audience.
Enhancing User Experience for Potential Customers
- Site Navigation: A well-structured site invites users to explore further, potentially leading to higher sales.
- Mobile Optimization: SEO experts ensure your site offers a seamless browsing experience on mobile devices, catering to the considerable chunk of users shopping via smartphones.
A user-friendly website is no longer a luxury but a necessity. An SEO expert brings a nuanced understanding of user behaviour, enhancing the site architecture to offer a smooth and pleasant browsing journey and nurturing potential customers through checkout.
Building a Strong and Recognisable Brand Image
- Content Strategy: Beyond just products, SEO experts help build a narrative around your brand through strategic content creation.
- Online Reputation Management: Keeping a tab on reviews and feedback they help build and maintain a pristine online reputation.
Your brand’s image is its most vital asset in a crowded marketplace. SEO professionals work towards building a recognisable image and ensuring consistency in brand messaging, fostering trust and reliability among consumers.
SEO as a Cost-Effective Marketing Strategy
While traditional marketing strategies often burn a hole in the pocket, SEO stands as a cost-effective alternative, offering:
- Long-term Benefits: Unlike paid campaigns, SEO efforts bear fruit over the long term, bringing in sustained traffic and growth.
- Better ROI: The inbound nature of SEO means you’re reaching out to people who are already interested in your products, yielding better ROI than other marketing strategies.
A Worthwhile Investment
To sum up, investing in a Shopify SEO expert is not just an expenditure; it’s a strategic move towards sustained growth. Leveraging the expertise of a seasoned professional can catapult your Shopify store to heights of efficiency and profitability, defining a brand that resonates with its audience and stands tall in a competitive marketplace.
OPTIONS
I Will Do Your SEO & Digital Marketing for FREE Until It Returns a Profit!
This is the 0% risk option, whereby I personally invest in your business and only make profit if the business is generating revenue from my work, which could include SEO, Google Ads, Facebook Ads or Website Design. The majority of profit always goes to you.
HOW IT WORKS
MEETING
- We have a meeting where we discuss your business, its market and your long term goals.
MARKET RESEARCH
2. I will undertake keyword research, market research, and an SEO audit of your site.
CONTRACT SIGN
3. If your business is deemed profitable, we can formalise an agreement where I receive a share of your revenue, such as 20% of total organic traffic revenue for two years.
As I’m personally invested in the business, I’m highly motivated to start making you lots of money, and by extension, me too! The more invested I am, the more of my own resources, time and passion I will pour into your business.
Breakdown of Work
- Full SEO Audit
- Unlimited Keywords Tracked
- Google My Business Setup
- GA4 Setup with Conversion Tracking - This is where we can accurately work out how much money my marketing efforts are generating!
-
Technical SEO Fixes
XMl Sitemap, Robots.txt, GSC Setup
- Schema Markup
-
CRO Optimisation
Conversion Rate Optimisation
- On-Demand Updates
- Monthly SEO Reports
- Keyword Mapping & Metadata Updates
- Competitor Analysis
- Unlimited Amount of Pages & Blogs Created
- Unlimited Monthly Editorial Backlinks
- Unlimited Monthly Citation Listings
-
Website Design
I can make you a fully functioning website optimised for SEO and lead generation.
-
Google Ads Campaign
See details on the main service pages.
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Facebook Ads Campaign
See details on the main service pages
FAQs
You don't take on any of the risk, this is completely done on my end.
SEO is a long term strategy and can take 3-6 months to see results. As this investment takes time it is usual for businesses to loose money in the first few months of the campaign. With this model, you only ever make profit, and I only make profit when you do!
As SEO is a long term strategy, I highly recommend running a Google Ads campaign or/and a Facebook Ads campaign to get those instant results whilst the SEO gradually builds up.
We'll be able to accurately track the revenue generated by setting up conversion tracking on GA4 through Google Tag Manager. We'll be able to accurately see how much revenue is generated from each traffic channel, whether we're working on SEO, Google ads, Facebook ads or email marketing.
This is especially easy for e-commerce and product sales. However, that if you have a serviced based business? One option, is to set up a store on your site so that users buy your services from the store. The other options are more challenging and completely rely on trust. We can setup tracking of contact forms, email clicks and telephone clicks to get an indication of lead generation, however, it would rely on trust from yourself to disclose how many of these leads lead to conversions. Of course, if you were to lie, this would be a breach of contract, and if proven guilty, the agreed penalties would be imposed.
Absolutely! Communication is absolutely key for a good relationship, and theres several ways to do this:
- I can inform you of all my work carried out via email.
- I provide a monthly report detailing my work.
- I will give you my personal number and you would be able to call me anytime during work hours.
- We can schedule meetings to discuss.
However, I'd prefer for these meetings and calls to be straight to the point so I can focus my time on high value tasks and work on your campaigns.
I am completely flexible and we take into account your pricing structures and mark ups compared to the agreed upon services:
- SEO services
- Google Ads
- Facebook Ads
- Website Design
If I'm providing less services, then I'm providing less value and can expect a lower cut.
PRICING PLANS
Ecommerce SEO Packages & Pricing
Lite
Designed for small businesses and SMEs, eager to climb search rankings, enhance online exposure, and ignite organic growth.
£
800
/ Month
- Full SEO Audit
- Unlimited Keywords Tracked
- Google My Business Setup
- GA4 Setup with Conversion Tracking
-
Technical SEO Fixes
XMl Sitemap, Robots.txt, GSC Setup
- Schema Markup
-
CRO Optimisation
Conversion Rate Optimisation
- On-Demand Updates
- Monthly SEO Report
- Keyword Mapping & Metadata Updates
- Competitor Analysis
- 4x Monthly Pages Created
- 2x Monthly Editorial Backlinks
- 5x Monthly Citation Listings
Medium
Crafted for medium-sized businesses seeking to elevate search rankings, boost online visibility, and drive organic growth.
£
1500
/ Month
- Full SEO Audit
- Unlimited Keywords Tracked
- Google My Business Setup
- GA4 Setup with Conversion Tracking
-
Technical SEO Fixes
XMl Sitemap, Robots.txt, GSC Setup
- Schema Markup
-
CRO Optimisation
Conversion Rate Optimisation
- On-Demand Updates
- Monthly SEO Report
- Keyword Mapping & Metadata Updates
- Competitor Analysis
- 6x Monthly Pages Created
- 4x Monthly Editorial Backlinks
- 5x Monthly Citation Listings
- Pagespeed Optimisation
Expert
Tailored for corporations to dominate search rankings, amplify online presence, and boost organic growth.
£
2000
/ Month
- Full SEO Audit
- Unlimited Keywords Tracked
- Google My Business Setup
- GA4 Setup with Conversion Tracking
-
Technical SEO Fixes
XMl Sitemap, Robots.txt, GSC Setup
- Schema Markup
-
CRO Optimisation
Conversion Rate Optimisation
- On-Demand Updates
- Monthly SEO Report
- Keyword Mapping & Metadata Updates
- Advanced Competitor Analysis
- 10x Monthly Pages Created
- 5x Monthly Editorial Backlinks
- 10x Monthly Citation Listings
- Pagespeed Optimisation
- Tailored SEO Strategy
what we do
Bespoke Shopify SEO Expert Strategies
In the vast ocean of e-commerce, every Shopify store has its unique voice, vision, and identity. Recognising this individuality is crucial, and this is precisely where bespoke SEO strategies come into play. Here’s a deeper look into how a tailored approach can dramatically uplift your online presence:
Tailored SEO Plans for Unique Business Needs
Every business is distinct, and a one-size-fits-all solution doesn’t yield optimal results. Thus:
- Understanding Your Brand: The starting point is a comprehensive analysis of your brand’s strengths, weaknesses, and market positioning. This insight forms the backbone of all SEO activities.
- Competitor Analysis: By dissecting what your competitors are doing right (or wrong), tailored strategies can exploit market gaps and position you favourably.
Crafting a strategy bespoke to your needs ensures your Shopify store is not just another fish in the sea but a dominant player making waves.
Creating a Seamless and Engaging User Journey
For an online store, the user’s journey is everything. Right from the moment they land on your site to the final checkout, their experience should be seamless:
- Site Structure Optimisation: A well-structured site encourages exploration, increasing the chances of sales.
- Engaging Content: Content that resonates and provides value keeps users engaged, decreasing bounce rates.
Remember, it’s not just about bringing potential customers to your store; it’s about ensuring they have an enriching experience once they’re there.
Crafting Content that Demonstrates Expertise
Demonstrating expertise goes beyond claiming it. It’s about producing content that genuinely adds value to the reader:
- Detailed Research: Every piece of content should be backed by meticulous research. Use studies, papers, and authentic data to substantiate claims.
- Expert Contributions: Engage with specialists in your field. A guest post or an expert interview can offer insights that generic content simply can’t.
By positioning yourself as an expert, not only do you improve your EAT scores, but you also establish a bond of trust with your customers.
Building Authoritativeness in Your Niche
Authoritativeness is earned through consistent, quality content and recognition from peers:
- Collaborations & Guest Posts: Engage with influential platforms in your niche. Write guest posts, partake in webinars, or collaborate on studies.
- Garner Genuine Reviews: Encourage satisfied customers to leave reviews. Positive testimonials serve as social proof of your brand’s value and authority.
In essence, build a reputation where others in the field turn to you for insights and opinions.
Book a free SEO consultation
FAQs
Why is Shopify-specific SEO important for my e-commerce store?
Shopify-specific SEO is crucial because the platform has its unique structure and features. Tailoring SEO strategies for Shopify ensures your store is optimally configured to achieve the best search engine rankings, driving organic traffic and sales.
What Makes a Good Shopify SEO Expert?
A top-tier Shopify SEO expert boasts in-depth platform knowledge, remains proactive with evolving SEO trends, analyses data proficiently, and maintains transparent communication with clients.
How Do We Measure Success in an SEO Campaign?
SEO campaign success is gauged through organic traffic growth, conversion rates, keyword rankings, and user engagement metrics. We use advanced conversion tracking to accurately track your ROI.
What is the time frame to See SEO Results?
While SEO is a long-term endeavour, initial optimisations may show early changes; medium-term results typically surface in 4-6 months, with significant growth evident after six months.
Can I Customise My Shopify SEO Strategy Mid-Campaign?
Our approach to Shopify SEO is flexible, allowing for mid-campaign customisations based on regular reviews and client feedback.
How Does SEO Integrate with Other Digital Marketing Strategies?
SEO synergises with broader digital marketing, encompassing content marketing, social media, Pay-Per-Click, and email marketing, crafting a holistic online brand presence.
What distinguishes a Shopify SEO strategy from general SEO?
While general SEO principles apply across platforms, Shopify SEO considers the platform’s specific quirks, tools, and templates. This means ensuring that product pages, collections, and Shopify-specific features are optimised to be search-engine friendly.
What's the importance of link-building in Shopify SEO?
Link-building is vital for authority and trustworthiness. High-quality, relevant backlinks can improve your store’s domain authority and search engine rankings. We employ ethical link-building strategies tailored for Shopify stores.
How does content play a role in Shopify SEO?
Quality content enhances your store’s scores of E-A-T (Expertise, Authoritativeness, Trustworthiness). It engages users, provides value, and positions you as an industry leader. We craft content strategies that resonate with your target audience and align with search engine guidelines.