Freelance SEO Services

Law Firm SEO


SEO's Role for Law Firms

More is needed for a law firm to have a digital presence simply. Visibility is key in a saturated online environment. This is not just about having a website; it’s about being discoverable when potential clients search for legal services.

A robust search engine optimisation (SEO) strategy ensures that law firms appear at the top of search results. This not only builds credibility but also drives organic traffic to their sites.

What are the Benefits of Our SEO For Law Firms

Dominating local search: Attracting clients in your vicinity

Law is often practised within specific jurisdictions and geographical regions. A resident seeking legal counsel will likely approach a firm nearby. Local SEO ensures you’re at the forefront of their search.

Importance of Local Listings

  • Ensuring your law firm appears on local listings like Google My Business can significantly improve your visibility to those in your area.
  • Reviews and ratings on these platforms can bolster your reputation, making potential clients more likely to engage with your firm.


Increasing client trust through higher search engine rankings

In the digital age, a higher ranking on search engines like Google implicitly equates to trustworthiness and authority in the eyes of many users.

First Impressions Count

  • Potential clients perceive firms that appear on the first page as more credible and authoritative than those buried in later pages.
  • A higher ranking also signifies that the law firm is well-established and recognised.


Effective cost-saving compared to traditional law firm advertising

Traditional advertising routes, such as billboards or radio spots, can be considerably more expensive than a well-implemented SEO strategy.

A Worthwhile Investment

  • SEO offers a better return on investment in the long run.
  • It can reach a larger, more targeted audience than traditional advertising methods.


Targeted content attracting the right clientele

Quality content, tailored to address specific legal concerns, can draw in clients needing those services.

Precision and relevance

  • Writing articles on niche legal topics can attract clients facing those specific issues.
  • It establishes the firm as knowledgeable and specialised in those areas.


Enhancing the user experience on your law firm website

SEO isn’t just about attracting visitors; it’s also about retaining them. A seamless user experience ensures clients stay longer and engage more with your content.

Factors Impacting User Experience

  • A mobile-friendly design.
  • Fast loading times.
  • Intuitive navigation and clear calls to action.


Establishing your firm’s digital authority in the legal niche

Beyond just client acquisition, SEO helps brand your firm as a thought leader and authoritative voice in the legal domain.

Content as a Tool for Authority

  • Sharing well-researched articles and case studies.
  • Engaging in legal debates and discussions online can cement your position as an industry expert.


Utilising data analytics for continuous growth and Refinement

The digital nature of SEO allows firms to track, analyse, and refine their strategies in real time.

Insights from Data

  • Understand which keywords are driving traffic.
  • Identify which content is resonating with your audience.
  • Refine strategies based on user engagement metrics.


Law Firm SEO Packages & Pricing


Designed for small businesses and SMEs, eager to climb search rankings, enhance online exposure, and ignite organic growth.

£ 800 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Competitor Analysis
  • 4x Monthly Pages Created
  • 2x Monthly Editorial Backlinks
  • 5x Monthly Citation Listings


Crafted for medium-sized businesses seeking to elevate search rankings, boost online visibility, and drive organic growth.

£ 1500 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Competitor Analysis
  • 6x Monthly Pages Created
  • 4x Monthly Editorial Backlinks
  • 5x Monthly Citation Listings
  • Pagespeed Optimisation


Tailored for corporations to dominate search rankings, amplify online presence, and boost organic growth.

£ 2000 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Advanced Competitor Analysis
  • 10x Monthly Pages Created
  • 5x Monthly Editorial Backlinks
  • 10x Monthly Citation Listings
  • Pagespeed Optimisation
  • Tailored SEO Strategy

what we do

Bespoke SEO Strategies for Law Firms


Tailored keyword research specific to legal jargon and client needs

Understanding the law’s language and potential clients’ concerns is fundamental in crafting a successful SEO strategy for law firms.

The Balance of Legal Terminology and Layman’s Language

  • Incorporating technical legal terms that other firms and professionals might search for.
  • Weaving in everyday language that potential clients might use when faced with legal issues.

Addressing Specific Client Concerns

  • Identifying commonly asked questions related to legal issues.
  • Creating content that answers these queries, positioning your firm as a go-to resource.

On-page and off-page optimisation for comprehensive SEO

Effective SEO requires a dual approach, addressing both the content present on your website and how your website is perceived externally.

On-page Optimisation Techniques

  • Ensuring meta descriptions, headers, and content are aligned with targeted keywords.
  • Improving site speed and user interface for better user experience.

Off-page Optimisation Techniques

  • Engaging in guest posting on reputable legal blogs to drive traffic.
  • Collaborating with other firms for webinars and online workshops, creating avenues for external links.

Backlink strategies for authoritative legal platforms and journals

Backlinks are a vote of confidence from other websites, and securing them from classic outlets can significantly boost your firm’s online presence.

Aligning with Credibility

  • Reaching out to legal journals and platforms for guest post opportunities.
  • Collaborating with universities and law schools for webinars or articles, leveraging their established online authority.

Quality Over Quantity

  • Prioritising high-quality, relevant backlinks over sheer numbers.
  • Ensuring backlinks come from reputable sources to avoid penalties from search engines.

Book a free SEO consultation


Law Firm SEO is uniquely tailored to cater to the intricacies of the legal industry. It’s about driving traffic and attracting the right audience – those seeking legal counsel or information. This requires a deep understanding of legal terminologies, practices, and client behaviours. While the foundational SEO principles remain the same, their application in the law context is more specialised, prioritising factors such as local search, industry-specific keyword targeting, and content that aligns with legal ethics and standards.

SEO is the backbone of law firms’ holistic digital marketing approach. While paid advertisements offer immediate visibility, organic SEO ensures sustained and long-term online presence. Furthermore, the insights gained from SEO, like keyword performance, can inform content marketing strategies, social media campaigns, and even PPC targeting. When integrated effectively, SEO amplifies other marketing efforts and ensures a consistent and cohesive online brand presence for the firm.

While generic metrics like traffic and bounce rates are essential for law firms, the critical KPIs revolve around user engagement and lead generation. This includes metrics like the average session duration, pages per session, and conversion rates. Tracking phone calls or consultation bookings from the website, assessing the quality of leads generated, and monitoring the growth in organic search traffic specific to legal keywords are all vital indicators of a law firm’s digital success.

For law firms, quality content establishes authority, showcases expertise, and builds trust with potential clients. Incorporating SEO strategies makes such content more accessible to those seeking legal advice or services. Essentially, while SEO drives users to a law firm’s website, the quality and relevance of the content keep them engaged, making the relationship between the two symbiotic.

A comprehensive website audit to identify any technical issues is paramount. Afterwards, keyword research tailored to the legal industry can guide content creation and on-site optimisation. Establishing a Google My Business listing and focusing on local SEO can also provide quick wins. For a more structured approach, consider partnering with an SEO agency specialising in the legal sector or invest in training for your in-house team to ensure a solid foundation in SEO best practices.