Freelance SEO Services

Local SEO for Hotels


Hotel Marketing in the Digital Age

The digital age has limited opportunities for the hotel industry. With the decline of traditional advertising methods like brochures and billboards, hotels are now making their presence felt more dominant.

A Shift to Digital Platforms:

  • Emergence of social media promotions.
  • Reliance on hotel booking sites.
  • Decline of traditional advertising avenues.

Importance of Online Reviews:

  • Influence of TripAdvisor and Google Reviews on guest decisions.
  • The role of guest testimonials on hotel websites.
  • Real-time feedback and its effect on hotel reputation management.

Direct Bookings Over OTAs:

  • Driving traffic to hotel websites for direct bookings.
  • Avoiding commission fees from OTAs.
  • Establishing an immediate rapport and communication line with guests.

Why Local SEO Matters for Hotels

Local SEO optimises a business’s online presence to attract more customers from relevant local searches. This approach is crucial for hotels, especially when travellers search for accommodations in specific locales.

Catering to Mobile Users:

  • Importance of mobile-responsive hotel websites.
  • Ensuring visibility in “on-the-go” searches.
  • Immediate bookings through smartphones.

Building Local Connections:

  • Partnerships with local businesses and attractions.
  • Hosting or participating in local events.
  • Offering localised packages or promotions.

Trust and Credibility:

  • Dominance in local search results.
  • Enhancing the hotel’s authority in the region.
  • Building trust through consistent online presence.

What are the Benefits of Our Local SEO For Hotels

The hotel industry has always been a bustling and competitive sector. As more travellers turn to the internet to make their accommodation arrangements, it has never been more crucial for hotels to invest in local SEO. But what exactly are the advantages?


1. Gaining a Competitive Edge in Local Search Results

In an era where every traveller is armed with a smartphone or laptop, appearing prominently in local searches can significantly boost your occupancy rates.

Prioritising Search Visibility:

  • Appearing in the top results for “hotels near me”.
  • Outshining competitors in search engine results pages (SERPs).
  • Increasing chances of walk-in guests.


2۔ Enhancing Direct Bookings and Reducing Dependency on OTAs

Online Travel Agencies (OTAs) can take substantial commissions. Through local SEO, hotels can promote direct bookings.

Financial Benefits:

  • Sidestepping OTA commission fees.
  • Offering special discounts for direct bookings.
  • Promoting exclusive offers available only on the hotel website.


3۔ Building a Strong Local Brand Presence

A hotel frequently mentioned and recommended in local searches and reviews naturally builds its brand reputation.

Community Engagement:

  • We are collaborating with local businesses for special offers.
  • I am getting involved in or sponsoring local events.
  • We are establishing the hotel as a community hub.


4۔ Improving User Experience and Convenience

When a hotel’s website is optimised for local SEO, it becomes more user-friendly, informative, and convenient.

Seamless Navigation:

  • Mobile-responsive design for on-the-go bookings.
  • Clear, concise information about local attractions.
  • Easy-to-find contact details and location maps.


5. Cost-effective marketing with High ROI

Rather than spending vast sums on broad, generic advertising, hotels can target their core audience more effectively with local SEO.

Tailored Marketing:

  • Targeted promotions for local events.
  • Personalised packages for local customers.
  • Ensuring a higher conversion rate due to specific targeting.


6. Adapting to the Mobile-First Consumer Behaviour:

Most searches now come from mobile devices, making local SEO a must for hotels.

Catering to Modern Travellers:

  • Ensuring fast-loading pages on mobile devices.
  • Integrating with map services for effortless location tracking.
  • Facilitating quick, mobile-friendly booking processes.


7۔ Strengthening Guest Trust and Loyalty

Guests are likelier to trust a hotel that appears genuine, transparent, and prominent in local search listings and reviews.

Building Relationships:

  • She was responding promptly and professionally to online reviews.
  • We are showcasing testimonials from satisfied guests.
  • We are offering loyalty schemes for repeat customers.


Incorporating local SEO into your hotel’s digital marketing strategy ensures that you reach the right audience and provide them with a seamless experience, fostering trust and loyalty.


Hotel SEO Packages & Pricing


Designed for small businesses and SMEs, eager to climb search rankings, enhance online exposure, and ignite organic growth.

£ 800 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Competitor Analysis
  • 4x Monthly Pages Created
  • 2x Monthly Editorial Backlinks
  • 5x Monthly Citation Listings


Crafted for medium-sized businesses seeking to elevate search rankings, boost online visibility, and drive organic growth.

£ 1500 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Competitor Analysis
  • 6x Monthly Pages Created
  • 4x Monthly Editorial Backlinks
  • 5x Monthly Citation Listings
  • Pagespeed Optimisation


Tailored for corporations to dominate search rankings, amplify online presence, and boost organic growth.

£ 2000 / Month
  • Full SEO Audit
  • Unlimited Keywords Tracked
  • Google My Business Setup
  • GA4 Setup with Conversion Tracking
  • Technical SEO Fixes

    XMl Sitemap, Robots.txt, GSC Setup

  • Schema Markup
  • CRO Optimisation

    Conversion Rate Optimisation

  • On-Demand Updates
  • Monthly SEO Report
  • Keyword Mapping & Metadata Updates
  • Advanced Competitor Analysis
  • 10x Monthly Pages Created
  • 5x Monthly Editorial Backlinks
  • 10x Monthly Citation Listings
  • Pagespeed Optimisation
  • Tailored SEO Strategy

what we do

Bespoke Local SEO for Hotels Strategies


Tailored Keyword Research for Hoteliers

Identifying the right keywords is pivotal for any SEO strategy. For hoteliers, it’s essential to focus on terms that potential guests might use.


Delving Deep into Search Intent:

  • I am discovering phrases like “boutique hotels in [city]” or “family-friendly hotels near [local attraction]”.
  • Researching seasonal keywords, for instance, “summer hotel deals in [city]”.
  • Monitoring and adapting to changing search trends in the hospitality sector.

Optimising Google My Business Listings for Maximum Exposure

Google My Business (GMB) is a tool every hotelier can afford to pay attention to, offering a direct route to visibility on Google.

Perfecting Your GMB Profile:

  • Ensuring accurate, up-to-date contact details and location information.
  • Regularly uploading high-quality photos of rooms, facilities, and dining areas.
  • Promptly responding to reviews and queries, showcasing excellent customer service.

On-Page SEO Techniques Specific to Hotel Websites

A well-optimised hotel website efficiently provides users with the information they seek, enhancing user experience and boosting bookings.

Elevating User Experience:

  • Using high-quality, descriptive images with alt-text.
  • Creating clear, engaging meta descriptions to improve click-through rates.
  • Implementing schema markup for events, bookings, and special offers.

Local Citations and Backlink Strategy for Hotels

Establishing trust with search engines is essential, and local citations and a robust backlink profile can significantly bolster a hotel’s SEO stance.

Building a Trustworthy Online Presence:

  • Ensuring consistent NAP (Name, Address, Phone Number) across all listings.
  • Collaborating with local businesses and tourist attractions for mutually beneficial backlinks.
  • Monitoring backlinks to avoid any detrimental associations.

Engaging Content to Attract and Retain Potential Guests

Beyond the technical aspects, content remains king. For hotels, this means captivating potential guests with engaging stories, insights, and information.

Crafting a Compelling Digital Narrative:

  • Blog posts highlighting local events or attractions.
  • Video tours offer virtual glimpses into rooms and amenities.
  • Guest testimonials and stories showcasing real experiences.

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Content Creation to Boost EAT (Expertise, Authoritativeness, Trustworthiness) Scores

Producing content that exemplifies expertise, authoritativeness, and trustworthiness is paramount, especially for the hospitality sector. As hotels endeavour to capture the trust of potential guests, curating high-calibre content that aligns with these principles is pivotal.

Comprehensive Local Travel and Hotel Guides

Providing in-depth guides about local attractions, events, and experiences positions your hotel as an industry expert and caters to the information-seeking traveller.

Crafting Informative and Engaging Guides:

  • They are detailing local attractions, historical sites, and unique experiences guests can embark on during their stay.
  • Including high-quality imagery and interactive maps to further enhance the user experience.


Highlighting Genuine Guest Reviews and Testimonials

Transparency is critical in the digital age, and showcasing genuine feedback from past guests can greatly enhance trustworthiness.

Fostering Trust through Authenticity:

  • Creating a dedicated section on the hotel website where guests can read and leave reviews.
  • We are featuring video testimonials, offering potential guests a vivid insight into the experiences of past visitors.


Regular Updates on Hotel Amenities, Events, and Promotions

Keeping guests and potential visitors updated about the latest happenings, offers, and upgrades is essential for continuous engagement and positioning your hotel as a proactive entity.

Ensuring Consistent Communication:

  • Promote upcoming events, whether themed dinners, live music nights, or wellness retreats.
  • We are announcing new amenity upgrades, such as a renovated spa or a new in-house restaurant, to keep the audience in the loop.


In today’s digital age, travellers frequently turn to search engines to find and book accommodations. Local SEO ensures that when someone searches for hotels in a specific area, your establishment appears prominently. This prominence not only boosts direct bookings, bypassing OTAs (Online Travel Agencies) and their fees but also enhances visibility among potential guests, giving modern hotels a competitive edge in an increasingly saturated market

Independent hotels can leverage their unique, personalised experiences, a characteristic large chains often can’t match. By optimising for local-specific keywords, showcasing niche amenities, and engaging with their local community online, independent hotels can highlight their distinctiveness and charm, making them more visible and appealing to travellers searching for a unique stay through Local SEO.

Consistency is key in SEO. Hoteliers should regularly check their listings for accuracy, especially when there are changes in services, amenities, or contact details. Seasonal promotions, events, or renovations are great reasons to update listings. A monthly listings review is advisable as a general guideline, ensuring that all information is up-to-date and relevant, enhancing credibility and search engine ranking.

Guest reviews play a pivotal role in Local SEO rankings. Search engines perceive positive reviews as a sign of the hotel’s credibility and quality of service. Additionally, frequent and recent reviews can improve a hotel’s visibility. Responding to positive and negative reviews further demonstrates engagement and commitment to guest satisfaction, influencing both SEO and potential guests’ perceptions.

A hotel’s website should be mobile-responsive, given the surge in mobile bookings. Fast loading speeds, clear CTA (Call to Action) buttons, and user-friendly navigation are also crucial. Integrating keywords naturally within high-quality content, having an intuitive booking system, and optimising images with relevant alt-text further boosts SEO. Schematic markup can provide search engines with more information about the hotel’s services and offerings.

Analytics tools, like Google Analytics, offer insights into how guests interact with your website. Monitoring metrics such as bounce rate, average session duration, and traffic sources can provide valuable information. For instance, if a specific keyword drives significant traffic, it might be worth further optimisation. Similarly, if a page has a high bounce rate, its content or design may need revisiting. Regularly analysing these metrics helps in fine-tuning strategies for optimal results.

Traditional marketing methods, like brochures or radio advertisements, can work in tandem with Local SEO. For instance, a print ad campaign can direct potential guests to leave online reviews or visit a specially crafted landing page, intertwining offline and online efforts. By ensuring consistent branding and messaging across all platforms, hoteliers can create a seamless and integrated marketing strategy that capitalises on the strengths of both traditional and digital efforts.