When it comes to optimising your website for search engines, understanding your keyword rankings is crucial. Knowing where your website stands in the search engine results pages (SERPs) for specific keywords can help you devise effective SEO strategies. In this article, we will guide you through how to check keyword rankings and why it’s essential to keep an eye on these rankings due to their fluctuating nature.
There are several tools available for checking keyword rankings, and some of the most popular and reliable ones include Google Search Console, Moz, and SEMrush.
Google Search Console is a free tool provided by Google that helps you monitor your website’s presence in Google’s search results. It provides data on which keywords your site is ranking for, the average position for those keywords, and how many clicks they’re receiving.
Moz is a comprehensive SEO toolset that offers a range of features including the ability to track keyword rankings. Moz’s Rank Tracker tool allows you to monitor your keywords over time, as well as keep an eye on your competitors’ rankings.
SEMrush is another powerful SEO tool that offers in-depth keyword analytics. It allows you to track keyword positions, discover new keywords, and get insights into your competitors’ keyword strategies.
While the aforementioned tools are incredibly useful, if you want the most up-to-date snapshot of where your keyword is ranking, the best method is to check manually. Here’s a step-by-step guide:
It’s important to recognise that keyword rankings can fluctuate. This is a normal occurrence and can be attributed to several factors:
On the other hand, keyword rankings may remain relatively constant during periods when:
In addition to the factors previously mentioned, I’d like to add that if you make recent optimisations, the changes will also have an impact on keyword rankings. Here’s how:
It’s important to note that improvements in SEO often don’t lead to immediate increases in rankings. SEO is a long-term strategy, and it may take some time before the full benefits of the optimisations are realised. It’s also common to see temporary fluctuations before the rankings stabilise.
I hope this guide has helped you how to check Keyword Rankings, as well as set realistic expectations whilst monitoring your progress!
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