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Music School SEO Case Study
We had quite a niche client who has a website where he sells his tuition books, lessons and online courses. As there were lots of different aspects to their business a split strategy was needed.
Strategies
Blog Creation
Informational but highly relevant top-of-the-funnel queries around his niche. An entire content hub was created generating massive amounts of traffic and engagement.
Local SEO
For in person lessons, keywords targeting the clients area of service were used to ensure he attracts relevant students that arent a million miles away!
Website Rebuild
An entire website redesign was completed to increase the conversion rate. This included:
- Adding a transitional CTA and a direct CTA
- Adding the Storybrand framework to key pages
- Brand redesign, ensuring consistent fonts, colour palette and an updated logo.
- New theme and design for 66 blogs and 36 pages.
Results
Last 12 Months
A positive upward trend over the last 12 months on Google Search Console!
Looking at the Google Analytics data from the last 12 months, t the preceding period we can see that:
- Organic users increased by: 257.71%
- Organic sessions increased by 224.4%
- Organic engaged sessions increased by 263.74%
Comparison - 6 Months Compared to Preceeding Period
Looking at the last 6 months to the preceding period we can also see our big gains:
- An additional 5.24k clicks made (117.753% increase)
- An additional 814K impressions (228.652% increase)
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About us
At Freelance SEO Services, we specialise in providing tailored, results-driven SEO solutions. Based in the UK, our team of dedicated professionals understands the unique challenges and opportunities presented by the digital landscape. We are passionate about helping businesses of all sizes enhance their online visibility, attract more traffic, and drive growth.
